Welcome to ” Charm Offensive – Converts Like A Charm ”
The Charm Offensive style began its life as a way to get responses from cold emails.
This context is very different from writing pitches to an email list or on social media.
In the last year, I’ve blended my disarming humorous style with rhetorical devices and the persuasive concepts of direct response copywriting to great effect.
I’ve developed a style which stands out, entertains, and most importantly, converts.
I’ve never released a training that specifically talks about this potent blend of charm and persuasion.
Until, as you may have guessed, now…
This awesome pack will go into great detail, covering:
- How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity.
- Incorporate easy to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy
- Use conflicting word combinations to make copy to maintain attention and make people smile
- The counter-intuitive way of talking up your own self-interested goals to great persuasive effect
- Quash your prospects objections with the “absurd scenario” technique
- Deploy unorthodox calls to action to maximise click-through rates
- Thwart the enemies of good copy: the immovable object(writer’s block) and the irresistible force(imposter syndrome)
- Make the use of scarcity far more fun for everyone involved, while still maintaining its efficacy
- A simple clever trick that uses informal and formal copy together to create humorous sentences
- The common mindset issue that people have that prevents them from writing high-converting, charming, funny copy
- How to provide ‘silly’ reasons for sales offers that make people laugh and reach for their wallets
- A few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emails
- The 5 key elements you need in any charming sales pitch
- The ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.
- The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrolling
- The charming little lines I add to social media posts to boost engagement and reach significantly.
- The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copy
- The weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.
- A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audience
- An unorthodox post you can make on Facebook that will get enormous reach and promote whatever you want
- A simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequence
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